EPISODE 22: Your Followers, Not Your Following

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Interview with Taylor Hildreth - Airbnb host, avid traveler and STR social media guru

  1. How did you get into content creation for other Airbnb hosts?

  2. What is the biggest perk you see coming from social media specifically? Is there a benefit to developing a brand for your Airbnb?

  3. What are you thoughts about posting the journey of getting your Airbnb property ready versus just posting the post production, ready listing?

  4. What are your work-arounds for hosts that do not want to show their face on social media?

  5. What other content can people do to drive that point of being relatable and taking others along the journey that doesn’t feel as vulnerable or nerve-wracking?

  6. Can you share the perfect reel formula you have?

  7. What issues do you run into for managing for other hosts? How do you create the content?

  8. How much time do you need to spend at a property to create a month’s worth of content?

  9. What metrics do you use to track your success and how do you know that your content is working?

  10. What is your experience with brand deals, photoshoots, and successes that have come with growing on social media?

  11. How do you find owners that understand that it’s not always about the metrics but about building a brand?

  12. How often do you think you need to post in order to be successful?

  13. Is there anything you do to incentivize guests to promote your property?

  14. Which social media platforms do you focus on using for your hosts?

  15. What are some tips for setting up your Instagram profile for success?

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Connect with Taylor:

instagram.com/taylorjohildreth | instagram.com/hilhausaframe | taylorjohildreth.com

Am I the Airbnb-hole?!

Reacting to a host requiring guests to respond with a specific quote after reading house rules.

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EPISODE 23: What We Can Do to Keep Hosting Legal - Interview with John Hildebrand

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EPISODE 21: WTF Do I Respond to This Guest?!