180. Why Turnkey Isn't Really Turnkey - Interview with Dawn Asher

This week we get to hear from Dawn Asher again, who you'll remember from episode 150. Dawn is the Founder & Creative Director of The Olive Jar, a vacation rental Experiential Marketing studio that helps hosts re-envision their turnkey properties. We had to catch up for a second episode together because she is now officially an investor herself and is pouring her years of expertise into her own property!


Dawn didn’t just buy a turnkey vacation rental—she is transforming it through strategic positioning, story-driven design, amenities, and media.

Dawn shares with us the realities of buying a "turnkey" property, and why turnkey might actually be a myth?! Today's episode is a realistic look into what you still need to budget for (with both time and money) when moving forward with a turnkey investment.

Check out Dawn's links below to learn more!

- MAIN LISTING

- CHILD LISTING (couples & solo travelers)

- WANT TO WORK WITH DAWN? Start by taking The Olive Jar Hosting Quiz

Thank you to our sponsor Lodgify – Take 20% off Lodgify’s most powerful plans with code novacancy20!

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181. Guests are Picking Hotels. Here’s How to Win Them Back. Interview with Bellhopt

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179. Using AI to DOUBLE Your STR Revenue?! Interview with Matt Sanderson