183. The Secret Sauce That Made Us Viral and Secured Investors - Mike Sebastian & Jordan Holmes

This week I talk with founders and owners of The Hideaways, Mike Sebastian & Jordan Holmes. Mike & Jordan have built a truly unique portfolio across Red River Gorge, KY, and their properties feature hot tubs built on boulders, A-frames carved into caves, and cliff-side and riverfront views galore.

In this conversation, they share about:

- working as partners and defining roles

- raising capital and working with investors who see the vision

- the marketing secret sauce that grew their socials over 100k followers

- tricks to capturing content that converts

- how they've achieved over 80% direct bookings

Mike & Jordan dropped so many nuggets of wisdom and perspective shifts that I couldn't write down fast enough, so have your notebooks ready for this one!

Thank you to our sponsor Lodgify – Take 20% off Lodgify’s most powerful plans with code novacancy20!

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182. What STR Hosts Get Wrong About Hospitality - Interview with Moira Sedgwick